Jeff Gothelf, Author at The CTO Club https://thectoclub.com/author/jeffgothelf/ Wed, 18 Sep 2024 15:32:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 https://thectoclub.com/wp-content/uploads/sites/13/2023/12/cto-logo-symbol-400x400_negative.svg Jeff Gothelf, Author at The CTO Club https://thectoclub.com/author/jeffgothelf/ 32 32 229772287 OKRs Make AI Implementations Realistic https://thectoclub.com/news/okrs-make-ai-implementations-realistic/ https://thectoclub.com/news/okrs-make-ai-implementations-realistic/#respond Wed, 18 Sep 2024 15:31:17 +0000 https://thectoclub.com/?p=15242 AI integration can be a double-edged sword for product development. While it offers potential for innovative user experiences, many companies add AI features without clear alignment to core OKRs. This article explores the need for strategic, customer-focused AI decisions that lead to real product improvement and measurable user behavior changes.

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